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Breaking News: Bulgari Exits Baselworld 2020

Baselworld Baselworld 2020 Bulgari News SJX

Breaking News: Bulgari Exits Baselworld 2020

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Source Credit:  Content and images from SJX Watches by Jiaxian Su (SJX).  Read the original article - https://watchesbysjx.com/2020/02/bulgari-departs-baselworld-2020.html

Barely a month after the inaugural LVMH Watch Week in Dubai, Bulgari has announced it is out of Baselworld 2020, citing the “Coronavirus pandemic”. Instead, Bulgari will present its products at roadshows in key markets, where amongst other things it will unveil a new record-setting ultra-thin watch.

The Roman jeweller is the biggest revenue earner in the LVMH watch and jewellery division, which also includes watchmakers Hublot, TAG Heuer, and Zenith. All four already showed most of their new products for the year in Dubai, though Bulgari is the only brand to announce its departure from Baselworld.

In the Bulgari announcement of its exit, chief executive Jean-Christophe Babin was careful to note that the jeweller might return to Baselworld next year, with a decision due to be made by June 2020.

Sunny and free of the flu in Dubai

The big four

Bulgari is a crucial brand of LVMH, which is one of the “big four” anchor exhibitors at Baselworld, with the other three being Rolex, Patek Philippe, and Chopard.

The jeweller’s departure is a substantial blow to the trade fair, which has been working to find its footing after a dreadful 2019 that saw it lose its biggest exhibitor, followed by its chief executive, and then a massive loss for its parent company, MCH Group. And 2020 hasn’t gotten better for the Swiss exhibition company. Its other major franchise is Art Basel, which just cancelled its March show in Hong Kong.

Bulgari’s move also brings to mind the question: is it pre-empting everyone else by announcement a pullout from a fair that it knows will not happen? It won’t be long before other brands announce if they are leaving, or staying put.


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Source Credit:  Content and images from SJX Watches by Jiaxian Su (SJX).  Read the original article - https://watchesbysjx.com/2020/02/bulgari-departs-baselworld-2020.html

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