Going straight for the unexpected, Hublot now unveils one of the most uncommon looking new designs at this year’s Watches & Wonders. The Swiss manufacture introduces a new case shape for its most iconic timepiece, namely the Big Bang. In addition to the round Big Bang and the tonneau-shaped Spirit of Big Bang, there is now also a Square Bang Unico with an eponymous shape and subtly rounded corners.

Inside ticks the well-known automatic manufacture caliber HUB1280 Unico, which offers a flyback-chronograph function and a three-day power reserve; the movement suspension in the four corners can be seen from the front and back. The side length of the watch is 43mm, the height is 14.5mm.

In addition to the above pictured execution in Hublot’s genuine rose gold alloy dubbed King Gold, which is available with and without a ceramic bezel, there will also be titanium and All Black editions. The watches are equipped with a new rubber strap distinguished by a waffle pattern that can be replaced by other rubber or leather straps via a quick-change system. The Hublot Square Bang Unico in King Gold retails for $39,900.

To learn more, visit Hublot, here.